E Commerce Performance Marketing
E Commerce Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more reputable information
Pixel tracking makes use of a piece of code to register conversions on your site. It's simple to establish and much less prone to ad blockers.
1. Much more precise information
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is a more protected choice that assists to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be impacted by ad blockers or other safety and security procedures. This supplies a lot more precise information and a much more total photo of customer trips throughout networks.
On top of that, this sort of monitoring permits businesses to track conversions outside of the website, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility provides marketing professionals much more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can assist online marketers make more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection interruptions and inaccurate results. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less at risk to disturbance.
This type of monitoring likewise enables businesses to track conversions that happen beyond the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking enables organizations to control information hauls before it gets to third party endpoints, improving protection and privacy. This is especially crucial as different internet browsers and systems increasingly transform exactly how they take care of cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side tracking allows you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that makes use of a little item of code on your website to accumulate data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the website's own web performance marketing automation server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this method is that it minimizes the scope of data monitoring and gives organizations extra control over transmission, making it generally a lot more reputable. Because of this, it's less susceptible to information challenges triggered by points like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids guarantee conformity with personal privacy regulations such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by browsers and ad blockers.